Online Entertainment & Streaming Services Seek Stronger Identity Authentication

Identity Authentication

Aside from online banking and shopping platforms, the online entertainment industry received a boost during the COVID-19 pandemic. People turned to video, audio, and online gaming platforms to keep themselves busy during the worldwide lockdown. Years after the crisis, the online entertainment platform continues to grow despite cinemas, casinos, and arcades reopening.

This increased demand and usage of online social services demand more vigorous identity verification to avoid unauthorized account sharing among users. Though many providers still rely on knowledge-based authentication alternatives, other entertainment service providers are switching to multi-factor authentication. MFA is a layered authentication defense that ensures only the actual owner can access an account.

Entertainment in the Digital Space

When the global health crisis started, there was a significant increase in people joining the online gaming industry. It is expected to continue in the coming years. However, these platforms are still prone to fraud and data breaches. 

Passwords open a number of opportunities for someone with malicious intent. They may try to access databases and steal login information to complete more illicit activities. Fraudsters can use these stolen data to build phony accounts at other online entertainment platforms. These illegal operations can lead to disastrous consequences if digital entertainment providers don’t strengthen their cybersecurity.

Cracking Down Password Sharing on Online Streaming Platforms

Netflix, one of the top brands in the online streaming market, is actively attempting to reduce password sharing on its platform. It has started testing a feature that forbids users from accessing another person’s account. If a suspect login is discovered, a warning will show on the screen, advising the viewer to register a new account if they do not reside with the actual owner.

The service user is then required to confirm their identity immediately or later. If they select the latter, they can continue to use the watch videos indefinitely and later verify that they are an authorized account user. The owner on file will receive an SMS or email code to complete the verification process. The problem with these methods is that they are not secure and ensure that the legitimate account owner confirms their identity.

Reducing Password Sharing and Other Cybersecurity Risks with Strong Identity Authentication

Passwordless multi-factor authentication protects against unwanted logins. Additionally, it allows individuals to verify their identity on internet sites quickly. Users may keep streaming their favorite shows or music without the hassle of complicated passwords. There is no longer a need to wait for the supplication of security credentials via text message or email to sign in to online gaming websites.

Strong authentication credentials, such as cryptographic keys, with FIDO2.0 to enable an identity to a device. A secondary factor, such as facial biometrics, is necessary to unlock this multi-factor authentication.

During account registration, users have the option of passwordless login. The person will undergo an automated identity document authentication process. This includes a facial biometric identity proof during onboarding to compare their facial image to the submitted government-issued ID. The method consists of an active liveness detection check to confirm the person’s real-time presence. The creation of FIDO2.0 crypto keys follows, associating their trusted identity in the device. 

Learn more about stronger identity authentication for online streaming platforms in this article by authID.

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